ItsColdOutside Does Search Optimisation

SEO 101

Some of the initial areas that we look at when optimising a site are:

• Meta tags: Title, Keywords, Description
• Page titles and content
• Your site code and architecture

Many of the changes that we'll advise making are quite simple to make, and can have great impact in your organic search results. Behind the simple changes, though, is a wealth of experience in researching competitive keywords and writing search optimised content that also excels at marketing. After all, it's not enough to do well in search engine results - conversion is important, too, and we can help turn visitors into buyers.

Click to find out more.

SEO Problems & Solutions

Although search engines are able to make their way through most sites, there are a few things which make search optimisation much more difficult:

Flash sites. Yes, they can be beautiful, but they're definitely not the best choice for a search optimised site.
Javascipt. Keep the use of javascript to a minimum, use only where necessary - and learn where to place it in your code.
Images. Navigation and important page content in images, rather than text.
Complex dynamic URLs. Re-write these if possible to a more keyword-based friendly URL structure.

"My beautiful site! Does this mean that I need to ruin our design?" Not at all - click here to find out more about SEO web design.