ItsColdOutside Does Seo Web Design

Underneath The Hood

Your site's code can have an enormous impact on how well search engines are able to index your site...and also make your site better for your customers. It's a win-win option for businesses. Well-optimised sites without errors load faster, display well in most browsers, and meet accessibility guidelines. And (more importantly for SEO) clean sites don't present any barriers to search engine spiders.

What's In A Name?

Re-writing your site's URL structure can provide a huge benefit to your site's search optimisation. Although search engines are much better now at indexing large, dynamic sites, "friendly URLs" are still best - again, both for your users, and for search engines! A friendly URL is a link that reads http://www.yourcompany.com/large-green-widgets, rather than http://www.yourcompany.com/catalog.php?action=foo&ID=5931712

We Have a Design We're Happy With - What Now?

Doing search optimisation on an existing design doesn't have to mean a lot of changes to the design - or to your marketing and branding. In many cases, it can actually strengthen your branding, and help your site convert visitors into buyers.

There are design options that can make search optimisation more difficult, of course. All-flash sites are difficult for search engines, as are sites which use graphics for the navigation and important page content. It is generally easy to make compromises that allow you to keep the important parts of your visual design, while still optimising your site for search engines.

Talk to us about your site. We'd love to hear from you.