ItsColdOutside Does Web Analytics

Do you know where your visitors are coming from, and what they are looking for once they're on your site? Can you identify potential problem areas by looking at what visitors do on your site? How well is your site performing against your business' key performance indicators?

The answer lies in web analytics and web tracking.

What is Web Analytics, Anyway?

Web analytics is the collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Basically, it involves measuring a visitor's journey once on your website. This includes its conversion factors - for example, which landing pages encourage people to make a purchase? Web analytics data is typically compared against key performance indicators (KPIs) for performance, and used to improve a web site or marketing campaign's audience response.

Tracking a visitor's journey through a site can also pinpoint any potential problems on a site, and indicate how those issues may be fixed. For instance, on an ecommerce site, if a customer uses the existing navigation links to go into product areas, then clicks into search, or the site map, it indicates that the information architecture may have issues - the customer cannot find the desired product where they would logically expect it to be.

Don't run your business in the dark - talk to us about handling web tracking and analysis for you.

Click here for an in-depth analysis of how to use Google Analytics.